What is Consent Management?
In today's data-driven world, online privacy regulations like GDPR and CCPA have become increasingly strict. A Consent Management Platform (CMP) is a technical solution designed to help websites and apps comply with these regulations while still collecting valuable user data, as long as users have given their consent.
Essentially, consent management platforms allow websites to load certain scripts, such as Google Analytics, only after a user has given explicit consent. This ensures that user data is collected ethically and legally, protecting both the user's privacy and the business's reputation.
Why is Consent Management Important for E-commerce Businesses?
- Compliance:Adhering to privacy regulations is crucial to avoid hefty fines and legal repercussions.
- User Trust:By respecting user privacy, you build trust and loyalty, leading to increased customer satisfaction.
- Data Accuracy:It helps ensure that the data you collect is accurate and reliable, as it's collected only with explicit permission.
Consent Management Software Options
Several software solutions can help you implement consent management effectively:
- Google Tag Manager: A popular tool for managing and deploying marketing tags and scripts, including those related to consent management.
- Specialized Consent Management Platforms (CMPs): These platforms offer more advanced features and customization options for complex consent management scenarios. Some popular CMPs include:
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- 👉 OneTrust
- 👉 Cookiebot
- 👉 Usercentrics
- 👉 Conseno
Requirements for Web Pages
For consent management to work, your web pages must meet the following requirements:
- Clear and Concise Consent Notice: A prominent and easily understandable notice must inform users about the types of data collected and the purposes for which it's used.
- Easy-to-Use Consent Mechanism: Provide a simple and intuitive way for users to give or withhold consent, such as a toggle switch or checkbox.
- Respecting User Choices: Once a user has made a choice, your website must respect that decision and adjust its data collection practices accordingly.
Google Consent Mode v2: Key Points
Google Consent Mode v2 is the latest version of Google's consent mode solution. Most consent management platforms support the Google Consent Mode feature. Here are the main benefits of using it:
- Smoother Integration with Google Products: Google Consent Mode is designed to work seamlessly with Google’s ecosystem. It can automatically adjust how Google products (Google Analytics and Google Ads) collect and handle data based on users' consent choices.
- Compliance with Google Policy for EEA Users: For businesses with users in the EEA, Google requires that end-user consent choices be passed through when measuring user behaviour with Google tags. Google Consent Mode allows these tags to adapt automatically based on each visitor's interaction with your consent banner, helping to ensure compliance without extra coding or customization.
- Improved Data Accuracy Through Conversion Modeling: When users decline cookies, Advanced Google Consent Mode enables conversion modelling to estimate conversions and fill data gaps. This helps businesses maintain a clearer picture of user behaviour and ad performance, allowing for more accurate measurement and optimization of marketing efforts, even with limited direct data.
By understanding and implementing Consent Mode, e-commerce businesses can not only protect user privacy but also optimize their data collection strategies for better insights and improved marketing efforts.
Why we use Conseno for consent management?
In most cases Procommerce is using Conseno. As there are many consent management platforms available we had to look more than a price tag, even the price tag of Conseno is quite reasonable.
So why Conseno:
- Detailed insights: Conseno's compliance audits have provided us with detailed insights to better understand key compliance issues. For instance, beyond identifying cookies, they detect a wide range of data-collecting technologies, including local storage and third-party requests, not just cookies.
- Technical expertise: With years of experience as Google partners, Conseno's founding team has built the platform to comply fully with all Google Ads, Google Analytics and Google Consent Mode requirements.
- Hands-on guidance: Conseno's team assists clients in creating Google Tag Manager configurations, which sometimes require advanced settings for smooth operation. When set up correctly, the Tag Manager acts as the gatekeeper of consent, ensuring an optimal user experience for the end user.
- Custom design and user experience: The Conseno user interface can be customised to align with the client's visual identity and branding. It also allows you to add a consent revisit link on your website, enabling visitors to change their consent decisions at any time after their initial choice. This way, you can avoid using a disruptive, always-visible widget.
- Daily monitoring: Conseno conducts daily website checks to ensure compliance. Weekly or monthly scans can increase the risk of non-compliance. Daily checks allow us to easily update consent details and maintain ongoing alignment with legal requirements.
